Connecting markets. Creating opportunities. Building global partnerships.
Founded in London in 2025, Hinnbube began with a clear ambition: to bridge the gap between producers and buyers, connecting opportunities across international markets.
A business built around a vision
What started as a vision to make global trade more connected and accessible has evolved into a diversified business group with five specialised divisions, operating across food and commodity sourcing, pharmaceuticals, manufacturing and consulting.
At the heart of Hinnbube is its founder, Yared Adera, an engineer whose experience and understanding of global supply chains shape the Group’s approach to business. Bringing an engineer’s mindset to every engagement, Yared and his team combine strategic thinking, project discipline and a practical understanding of complex operations to turn opportunities into structured, sustainable business relationships.
Today, Hinnbube continues to build connections across industries and markets, bringing together expertise, resources and people to create lasting value.
Six chapters of the Hinnbube story
- 01 · The vision
Make global trade more connected
An idea that trade between distant markets could be simpler and more accessible.
- 02 · The beginning
London, 2025
Hinnbube is founded to bridge the gap between producers and buyers.
- 03 · The ambition
Connect opportunities worldwide
To link producers, buyers and partners across continents.
- 04 · The growth
Five regional markets
A network reaching Europe, the Americas, Africa, the Middle East and Asia.
- 05 · The divisions
A diversified group
Five specialised divisions under one Group identity.
- 06 · The leadership
An engineer’s mindset
Strategic thinking and project discipline at the core of every engagement.
One parent group, five divisions
Hinnbube Group sets strategy, governance and standards centrally. Each division is responsible for its own markets, partners and delivery.
Our story is about more than connecting businesses. It is about making possibilities happen.